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LC480 Media Communication and Society Assignment

Module code and title:LC480 Media Communication and SocietyModule leader:Noeraan Jaaf
Assignment No. and type:  CW1 PortfolioAssessment weighting:  100%
Submission time and date:2-Jun-23Target feedback time and date:3 weeks
Assignment task
For this assignment task you will need to create a portfolio within which you must include the following elements:

Design and make a media ‘product’ which could be presented on a specified online media platform. Your media product should be one of the following:

A podcast
A Vlogcast
A blog
A content analysis of existing media

Your media product must communicate about one of the following topics to raise awareness of the issues via media platforms. You need to state the media platform(s) for which your product would be suitable (you do not need to post your product on a media platform); your target audience and consider the most effective ways to communicate your ‘message’ to this audience.  

Choose one of these topics:

The representation of one social group within media
Media representation of a contemporary social issue (e.g. crime, health, homelessness)
The blurring of the public and private realms in new media
Digital media, social activism and democracy

Any video or oral media products must be 5 minutes long
Any written media product must be 500 words long
A reference list must be provided at the end of your portfolio for the research for your media product – please give a separate reference list for part 1 and part 2 of your portfolio, at the end  

Alongside your media product you will need to produce a written analysis & commentary (1500 words)

Write a commentary in which you discuss the role and impact of media in our 21st Century world. Your commentary must include consideration of the following:

‘power’ in and around media

Contemporary social issues with digital and social media

A reflection on your own media use based on your media diary over the semester in relation to the themes discussed on this course (you may use the first person where appropriate)

A reference list must be provided
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO 1: Understand and discuss the key debates and theories around the character, content, role and impact of media in contemporary societies
LO 2: Debate and discuss the issues of power and inequalities in relation to media
LO 3: Apply social science skills of analysis to various mediated areas of social life relevant to student’s degree programme
LO 4: Demonstrate knowledge about, and competency in, the use of various media forms to communicate effectively for specified purposes
Referencing and presentational requirements
Please reference your work according to the Harvard style as defined in Cite Them Right Online ( This information is also available in book form: Pears, R. and Shields, G. (2019) Cite them right: the essential reference guide. 11th edn. Basingstoke: Palgrave Macmillan. Copies are available via the University library.

You will need to upload your portfolio to the LSST Connect submission point by the specified date.

For video or sound products (vlogcast or podcast), you should provide a link to your media product at the beginning of your portfolio

For written products (blog); include this whole in your portfolio

Your portfolio must be presented clearly using sub-sections for each part

You may include images and links to media sources within your portfolio either within the main body of your work or as appendices at the end
Submission details
This assignment should be submitted electronically using the relevant submission point in the Submit your work section of your LSST Connect module shell.

Please also note that work that is submitted up to 10 working days beyond the submission date will be considered a late submission. Late submissions will be marked and the actual mark recorded but will be capped at the pass mark (typically 40%), provided that the work is of a passing standard. Work submitted after this period will not be marked and will be treated as a non-submission.
Academic integrity
Academic integrity means taking responsibility for your own work.

When you submit an assignment, you are effectively making a declaration that it is your own work and that you have acknowledged the contribution of others and their ideas in its development (for example, by referencing them appropriately).

For further information and guidance, please see the University website: and-misconduct

You are also expected to take responsibility for maintaining and managing confidentiality issues in your work. You should maintain and respect confidentiality in relation to the protection of personal, technical and/or commercial information of a sensitive nature in their assessed work, whatever the format.

Confidentiality issues will vary from subject to subject and you are encouraged to seek advice from your course team if you are unclear about requirements in your context. For further information and guidance, please see the University website:
How your work will be assessed
Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against these assessment criteria:

Inclusion of all elements of the portfolio & following instructions
Media product
Written commentary including all elements

Knowledge, understanding and use of key concepts in the social science of media

Awareness of key issues in relation to 21st Century media

Quality of personal reflection

Presentation of portfolio including media product

Research and use of relevant academic material


These criteria have been designed specifically for this assignment and are intended to measure the extent to which you have demonstrated your achievement of its associated learning outcomes (see above). They have been aligned with the institutional grade descriptor appropriate for your level.
The assessment criteria provide a basis for fair and consistent marking and indicate what is expected of you in this assignment. It is strongly recommended that you engage with them while you are working on the assignment and use them in combination with any feedback you receive once your work has been marked to help you plan for future learning and development.