| Module Title: | Digital Economy | Module Code: | 6BUS1267 |
| Assignment Format & Maximum Word count | Report 1750 words +-10% | Assignment Weighting: | 40% individual |
| Coursework Submission: | Date: 30th April 2023 Method: Canvas | Coursework return Date returned to students: | End May 2023 |
| Module leader | Natasha Khilji | First marker | Natasha Khilji |
| Internal Moderator | Approved ☐ Date: | Module Board name | ISPM |
| External Examiner | Approved ☐ Date: | Module Board date | TBC |
| Module eligible for an extension on submission date (subject to UPRs) | YES / NO |
| Assessment Criteria |
| Learning Outcomes: Knowledge and Understanding tested in this assignment: |
| Examine the range of digital economy solutions appropriate to an organisation’s strategic objectives Summarise how the digital economy has developed and consider how it will continue to develop in future Evaluate the strengths and weaknesses of online communications |
| Learning Outcomes: Skills and Attributes tested in this assignment: |
| Communicate effectively developments in the digital economy and strategies to enable organisations to respond to it. Write a business report that examines the opportunity for strategic improvements in current business practice |
| Feedback /Marking criteria for this Assignment |
| Performance will be assessed using HBS Grading Criteria and Mark scheme. Guidance for improvement will be given in writing on the Assessment Feedback Form or on the StudyNet Feedback Form within 4 weeks of submission. For each day or part day up to five days after the published deadline, coursework relating to modules submitted late will have the numeric grade reduced by 10 grade points until or unless the numeric grade reaches 40 for levels 4, 5 and 6 or 50 for level 7 (PG). If a submission is more than 5 working days after the published deadline, a grade of zero will be awarded. Where the numeric grade awarded for the assessment is less than 40 for level 4, 5 and 6, or 50 for level 7, no lateness penalty will be applied. |
| Detailed Brief for Individual/Group Assessment |
| Assignment Title: Organisation’s e-supply chain, issues with digital activities, future digital strategy and trends in the sector. Description of the assignment: This assignment requires you to use (ideally) the same Multi-National Corporation (MNC) [ i.e. an organisation that operates in its country of origin and also has a branch abroad) from the first assignment to write a report on their e-supply chain operations and the impact of digital activities in the supply chain. You are required to also identify general issues with digital activities in terms of risks associated with hacking, data protection and the like in the sector and provide examples of issues from your organisation or others in the sector to highlight the issues organisations need to consider when developing and using digital activities. The future digital trends for the organisation and sector should be explored with recommendations being made on how the organisation could develop its future digital trends. Using secondary sources e.g., academic texts and journals available via the online library in StudyNet as well as reliable websites, news items, articles, develop a report covering the content above. None of the MNCs covered in tutorials i.e Amazon, Uber, M&S can be used as your organisation as these have been covered in class. You will need to complete the following tasks for this assignment: A brief introduction to the organisation and its digital activities. Research into the background of the organisation and its current e-supply chain digital activities and provide Discuss the issues associated with organisations withinthe digital economy landscape. focussing on the possible impact of these issues (no definitions and different parts of GDPR for example). Consider fraud, GDPR and hacking as a minimum. Provide examples of the above issues that your organisation may have faced/are facing. Alternatively, provide examples from other organisations in the sector or similar sectors to highlight the issues and impact these can have on organisations. Consider other issues associated with the digital economy. The future digital trends for the chosen organisation/ sector should be explored with recommendations being provided for the organisation/sector. For future developments,you may consider application of digital technologies such as AI, augmented technology, virtual reality to improve operational processes such as supply chain, customer relationship management and marketing. How future digital trends could provide business intelligence could also be considered here. Referencing: in-text citation should be included within the body of the report with the full reference list being at the end of the report. Please submit/upload your report as a PDF file. HBS report writing format should be followed (https://www.studynet2.herts.ac.uk/ptl/common/asu.nsf/Teaching+Documents?OpenView&count=9999&restricttocategory=Academic+Writing/Academic+Writing:+Essays,+Reports,+Reflective+Writing+and+Posters) and your title page does not need your name on it as it will be anonymously marked CW2 will be marked out of 100 and is worth 40% of the overall marks for this module. Use the marking scheme below to support your preparation and delivery of your report. Important : Take care to write in your own words and not cut-and-paste from module materials or from the organisation’s materials. |
| Student Support and Guidance For further help, contact your module leader in their drop-in hours or by email. Use the Grading Criteria and Mark Scheme to help improve your work. Go to CASE workshops, use the CASE website and drop-in hours www.studynet.herts.ac.uk/go/CASE/ Academic English for Business support is available through daily drop-ins from the CASE office. See the CASE workshop timetable on the CASE main website page for details. Use the Online Library to access quality information resources for your research. Library Search will help you discover, books, ebooks, journal articles and more. Further down the Online Library page the Subject Toolkit for Business, under Specialist databases provides access to industry standard business information databases. For an overview of Library & Computing Services seeGet Started, one of the Library SkillUP units. Library SkillUP can also help you develop your skills in Searching, Reading, Evaluating and Referencing information. Use Library SkillUP to speak to a Librarian via Chat, join a Library Skills session or make an 1-to-1 appointment with a librarian. See what workshops are on offer as part of our Online Study Success Hub Course Some tutors allow students to test their work using Turnitin. Guidance on submission to Turnitin via StudyNet can be found by using the following link. http://www.studynet1.herts.ac.uk/ptl/common/asu.nsf/resource+library/TURNITIN+FOR+STUDENTS+2016+USER+GUIDE.pdf/$FILE/TURNITIN+FOR+STUDENTS+2016+USER+GUIDE.pdf |