Aim of Unit 6 Contemporary Issues in Travel and Tourism
This unit aims at developing knowledge on the current trends and issues within the tourism industry. Throughout the unit, the current trends and issues will be discussed for making the learners develop good research skills. The learners will develop an understanding regarding the response the sector should produce as per the changes. This will also make the learner understand the way to justify selected issues for exploring in depth. This will help the learners to develop research skills for identifying the issues within the industry and to analyse the required changes within the industry. They will further be able to analyse the way the changes influences the industry.
On successful completion of this unit a learner will:
- Understand current issues in the travel and tourismsector
- Understand current trends in the travel and tourismsector
- Understand how the travel and tourism sector responds tochange
- Understand the impacts of change on the travel and tourismsector.
LO1Understand current issues in the travel and tourism sector
In this section, the learner will be able to acquire knowledge about inadequacies at the time of delivery, security requirements, and the requirement of technological advancement for anti-tourism measures. This will also help them to acquire knowledge regarding the rise and fall of inflation rates. An idea regarding the embracement of the new market will also be provided including the impact of Eurozone.
LO2 Understand current trends in the travel and tourismsector
This section will help the learners to develop knowledge regarding the key trends within the travel and tourism industry. Trends as in domestic, inbound and outbound tourism will be elaborated in this section. The requirement of the tourism industry in special markets such as sports tourism, adventure tourism, agro-tourism, gastro tourism, medical tourism and green tourism and so on will also be analysed. The learners will acquire knowledge regarding the type of tourism that is gaining popularity within the market. This will also help the learners to understand the techniques for analysing the trends within the industry and draw a conclusion for the same.
LO3 Understand how the travel and tourism sector responds tochange
In this section, the impact of external and internal factors that affects the business environment of the tourism industry will be discussed. The learners will be able to base their arguments on the basis of analysis and interpretation of data. This will also provide the learners with an idea regarding creation of a new product by producing a marketing plan including different marketing strategies. This can be done with the application of the marketing mix.
LO4 Understand the impacts of change on the travel and tourismsector
In this section, the learner will be able to acquire knowledge regarding the impact of changes on the structure of sector. They will also be able to develop an idea for the influence of changes on services and products and on employment levels. Moreover, this will also provide them with an idea of the consequences of not responding to the identified changes.
Learning outcomes and assessment criteria
|Learning outcomes On successful completion of this unit a learner will:||Assessment criteria for passing The learner can:|
|LO1 Understand current issues in the travel and tourism sector||analyseissuescurrentlydrivingchangeinthetraveland tourismsectoranalyse different current issues usingappropriate methods andresources|
|LO2Understand current trends in the travel and tourism sector||evaluate current trends influencing change in thetravel and tourismsectoranalyse a current trend using appropriatetechniques andresources|
|LO3 Understand how the travel and tourism sector responds to change||analyse how travel and tourism businessescould respond tochangedevelopstrategiesonhowselectedtravelandtourism businesses could respond tochangejustify strategies for how selected travel andtourism businesses could respond tochange|
|LO4 Understand the impacts of change on the travel and tourism sector||analyse the impacts of issues and trends thatdrive change in the travel and tourismsectordiscuss the likely consequences of businesses failingto respond to marketchanges|
This unit provides an opportunity for learners to explore any travel and tourism issue that attracts their attention. Therefore, it links with all units.
This unit maps to the following Management NVQ unit:
- A2: Manage your own resources and professionaldevelopment.