Aim of Unit 46 Social Media Practice
Social media has valiant transformation within the process of communication and sharing essential information. It allows a wide range of people to be engaged within the process. Different channels such as Facebook, LinkedIn, Twitter and others are being utilised for the purpose of communication and file sharing. It has been promoting various opportunities and advantages. Apart from benefits, many challenges are also being faced by organisations as well as individuals. The unit further explores new communication and interaction practice through social media platforms. By this study, students would be able to evaluate the potential markets and create various communication campaigns by the help of social media.
By the end of this unit students will be able to:
- Explain the key concepts and features of social media in different creative media practices
- Discuss the uses of social media and their impact on market and audience
- Develop a social media strategy for a creative media organisation, based on client need, market and user research
- Present a social media plan for a creative media production organisation.
LO1 Explain the key concepts and features of social media in different creative media practices
This part of the unit discusses about the concept of social media, the environment of media, journalism practices in social media, roles of social media and social media marketing. Within this concept, students would learn about interactivity, different communities and user profiles, globalisation and technologies, social networking, online and citizen journalism, B2C and B2B marketing. Apart from these, different roles such as media manager, community manager and social gaming would be taken into consideration.
LO2 Discuss the uses of social media and their impact on market and audience
The use of social media in different aspects would be analysed. From the point of view of different individuals, different uses like social networking, entertainment, social interaction, blogging, consumer-to-consumer recommendation and others would be developed. On their hand, another aspect would be organisation in which multiple uses such as corporate use, media engagement, advertising and communication would be discussed, by these, learners could get ideas about brand advertisement, network positioning, customer services and engagement would be evaluated.
LO3 Develop a social media strategy for a creative media organisation, based on client needs, market and user research
This part of the study would develop different strategies regarding social media. Organisations use this platform for developing their businesses by having ideal market research, content strategies and developing competitive analysis. Besides these, convergence, coordination and shared assets as well as different content management like visibility, creation, professional media management and media analytics would be mentioned in the study.
LO4 Present a social media plan for a creative media production organisation
After discussing all essential elements, proper social media planning for a media production firm would be developed. Social media planning would include different segments such as aims or objectives, contents, scheduling and engagement of users. Various market testing tools would be generated. These are based on interview methods, survey method as well as focus groups. Lastly, this part would discuss about different media analytics in which analytic processes, data sources, data modelling, metrics, insights, followers and likes of media posts, click-thru rate and others. By achieving these, student would identify different customer behaviour or attitude regarding the concept.
Learning Outcomes and Assessment Criteria
|LO1 Explain the key concepts and features of social media in different creative media practices||LO1 and LO2 D1 Critically analyse how social media is used by organisations to develop and promote business aims|
|P1 Explain the key concepts of social media for businesses P2 Discuss the influence of business and cultural factors on the development of social media||M1 Evaluate the use of social media, in the relationship between businesses and consumers|
|LO2 Discuss the uses of social media and their impact on market and audience|
|P3 Explore the use of social media platforms for different communication objectives P4 Discuss the impact of different forms of social media on brand awareness and consumer engagement||M2 Critically evaluate different social media platforms to identify their areas of greatest influence|
|LO3 Develop a social media strategy for a creative media organisation, based on client need, market and user research||LO3 and LO4 D2 Critically evaluate own social media strategy and plan, highlighting the way it will support the aims and objectives of a social media strategy|
|P5 Evaluate market and user research to define aims and objectives for a social media strategy, in response to a given brief P6 Create a social media strategy to address client needs and meet customer expectations||M3 Justify the selection of technology platforms and tools for use in a social media strategy|
|LO4 Present a social media plan for a creative media production organisation|
|P7 Develop a social media plan, including content creation, scheduling and monitoring P8 Present a social media plan that communicates the way in which it meets customer and client needs||M4 Critically analyse a social media strategy and define the metrics required for social media analytics|