Aim of Unit 35 The Entertainment Industry and Venue Management
The main aim of Unit 35 The Entertainment Industry and Venue Management is to educate learners about the entertainment industry and the venue management in the hospitality industry. The entertainment and venue management requires operation and funding for the live entertainment performance, conference and on-licensed trade. The unit further focuses on the trends in the public and private sectors and the involvement of entertainment. This will give the learners insight about the management and operation of the activities and venues. The involvement of financial practices and trends in the entertainment industry will also be discussed in detail. The impact of rise in events like music, sports, concerts and opera have a massive impact on the growing venue management.
1 Understand the contribution of the entertainment industry to the economy
2 Understand types of activities offered by the entertainment industry
3 Understand the management and operation of different types of venues
4 Understand the legislative responsibilities of employers in relation to staff
LO1 Understand the contribution of the entertainment industry to the economy
The entertainment industry has had a big contribution to the economy. There have been various dataset generated from the analysis from entertainment and venue industry like Department for culture, Target group index and general household survey. In the hospitality industry various concerts and events plays an important role in contributing to the economy. Different agencies like local, regional national impacts on the entertainment and the venue industry. National seminars, film festivals or an influential event contributes to the economy in the hospitality industry.
LO2 Understand types of activities offered by the entertainment industry
There are various types of activities offered by the entertainment industry. The hospitality industry the entertainment and venue management has massive impact. Different exhibitions, festivals, live music, dance and touring are some of the activities offered by the entertainment industry. Wide range of audiences from young children to elderly people, everyone seeks pleasure in witnessing the entertainment in hotels and heritage. For the concerts and music activities, organizers pay huge sums of money to the hotel owners for events. There are also non-profit voluntary events organized by governments for arts and other sponsorships.
LO3 Understand the management and operation of different types of venues
In order to manage and operate different types of venues operational strategies of organizations within the industry plays an important role. The events and functions generate huge revenues. The budgeting, staffing and scheduling plays an important role in the management of venues. Before managing venues activities the needs and safety measure of the audience must be kept in mind. Promotions and publicity helps in achieving better marketing needs of the organizers and it also employee’s locals in each sector. For the smooth run in an event staffing plays an important role.
LO4 Understand trends in the entertainment and venue industries
For understanding the trends in the entertainment industry and venue industry the hospitality industry must be aware about the opportunities in the entertainment field and be aware about the future trends. For the sustainability in future partnership funding and cultural provision of major international events can bring better profits to the industry. The industry must also run with the recent technologies and implement new technological advancement for better functioning.
Learning outcomes and assessment criteria
|Learning outcomes On successful completion of this unit a learner will:||Assessment criteria for pass The learner can:|
|LO1 Understand the contribution of the entertainment industry to the economy||analyse the contribution of the entertainment industry to the economy and the development and distribution of different activitiescompare local, regional and national funding agencies and their impact on the entertainment and venue industry|
|LO2 Understand types of activities offered by the entertainment industry||compare the scope of the entertainment and venue industry and the range of activities offeredclassify entertainment activities using audience profiles and venues|
|LO3 Understand the management and operation of different types of venues||compare management and operational strategies for selected venues, commenting on their revenue generation and proceduresevaluate different areas of work and responsibilities for selected venues, commenting on current practices, deployment of staff to ensure a smooth and effective organisation|
|LO4 Understand trends in the entertainment and venue industries||analyse current trends in the entertainment and venue industriesdiscuss the effect of current funding arrangements in the entertainment industry and future potential developmentsanalyse the impact of technological changes in the management and operation of entertainment activities and venues|
This unit links to:
- Unit 4: Research Project
- Unit 8: Marketing in Hospitality.