Aim of Unit 20 Visitor Attraction Management
Unit 20 Visitor Attraction Management focuses on the heritage and cultural industries and their methods of interpretation for attracting tourists. This helps the learners to acquire an understanding of the role of heritage and cultural management. They would acquire knowledge on the definition of heritage and culture and the organizations involved in managing heritage and several types of ownership. It further enlightens on the growth and progress of the industry and the potential conflicts within the industry. This also provides an insight into the ways in which advanced technology influences the heritage and culture industry as well as its scope of elucidation.
Learning outcomes
1 Understand the scope and importance of visitor attractions
2 Understand visitor types, impacts and tourist motivation theories
3 Understand issues affecting the development process in visitor attraction management
4 Understand the application of management techniques and their impact on sustainability
LO1 Understand the scope and importance of visitor attractions
In this section, the learners acquire knowledge about the growth and development of heritage and culture industry as well as they acquires information regarding their interests and areas of attraction. This provides an understanding of enhancing attraction on the basis of different destinations, sustainability of transport and changing staff profile. This also provides an insight on the natural aspect and constructional aspects that attract more tourists. An understanding of role of cultural heritage and conflicts among the interests of staffs and tourists are also enclosed in this section.
LO2 Understand visitor types, impacts and tourist motivation theories
This section provides an idea of the rationale of these cultural and heritage industries within the tourism sector. This also gives an idea of the importance of these industries with respect to foster education, recreation and research. The learners acquire information on different categories of customers on the basis of targeted people, segmentation and visitor’s level and usage rates.
LO3 Understand issues affecting the development process in visitor attraction management
This section helps the learners in understanding the roles and responsibilities of the organizations involved in the heritage and culture industries. They also acquire an idea regarding the ownership of culture and heritage industries as well as gain knowledge about the mission and vision of these organizations. This section further encloses the structure and roles of the organizations involved. The organizations might be part of government agencies, governmental departments or voluntary bodies. This also encloses the different roles and responsibilities of different departments of the organizations involved within the industry.
LO4 Understand the application of management techniques and their impact on sustainability
This section provides them with an insight into the importance of interpretation as per the needs of the visitors. The role of thematic interpretation would also be elaborated within this section. This also helps in determining the medium of interpretation which includes audio-visual, drama or role-play, other sensory techniques and published materials. Additionally, this section also involves the importance of identifying the requirements of audiences so as to incorporate effective interpretation methods.
Learning outcomes and assessment criteria
| Learning outcomes On successful completion of this unit a learner will: | Assessment criteria for pass The learner can: |
| LO1 Understand the scope and importance of visitor attractions | discuss the overlap of visitor attractions in relation to particular types of attraction analyses the importance of different visitor attractions |
| LO2 Understand visitor types, impacts and tourist motivation theories | evaluate the needs and motivations of different visitor types evaluate impacts of tourism on visitor attractions analyses the effect of different theories of tourist motivation on the management of visitor attractions |
| LO3 Understand issues affecting the development process in visitor attraction management | 3.1 discuss processes and potential issues involved in the development of visitor attractions |
| LO4 Understand the application of management techniques and their impact on sustainability | analyses different visitor management strategies evaluate management techniques in relation to sustainability |
Links
This unit links with:
- Unit 1: The Travel and Tourism Sector
- Unit 9: Tourist Destinations
- Unit 13: Special Interest Tourism
- Unit 19: Heritage and Cultural Tourism Management
- Unit 21: Incoming and Domestic Tourism.
This unit maps to the following Management NVQ units:
- B2: Map the environment in which your organization operates
- F7: Support customer service improvements
- F9: Build your organization understands of its market and customers.