Unit 19 Heritage and Cultural Tourism Management

Aim of Unit 19 Heritage and Cultural Tourism Management

Unit 19 Heritage and Cultural Tourism Management focuses on the heritage and cultural industries and their methods of interpretation for attracting tourists. This helps the learners to acquire an understanding of the role of heritage and cultural management. They would acquire knowledge on the definition of heritage and culture and the organisations involved in managing heritage and several types of ownership. It further enlightens on the growth and progress of the industry and the potential conflicts within the industry. This also provides an insight into the ways in which advanced technology influences the heritage and culture industry as well as its scope of elucidation.

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Learning outcomes

1         Understand the growth and development of the heritage and cultural industry within travel and tourism

2         Understand the purpose of heritage and cultural attractions within the travel and tourism sector

3         Understand roles, responsibilities and ownership of organisations in the heritage and cultural industry

4         Understand the role of methods of interpretation within the heritage and culture industry

LO1 Understand the growth and development of the heritage and cultural industry within travel and tourism

In this section, the learners acquire knowledge about the growth and development of heritage and culture industry as well as they acquires information regarding their interests and areas of attraction. This provides an understanding of enhancing attraction on the basis of different destinations, sustainability of transport and changing staff profile. This also provides an insight on the natural aspect and constructional aspects that attract more tourists. An understanding of role of cultural heritage and conflicts among the interests of staffs and tourists are also enclosed in this section.

LO2 Understand the purpose of heritage and cultural attractions within the travel and tourism sector

This section provides an idea of the rationale of these cultural and heritage industries within the tourism sector. This also gives an idea of the importance of these industries with respect to foster education, recreation and research. The learners acquire information on different categories of customers on the basis of targeted people, segmentation and visitor’s level and usage rates.

LO3 Understand roles, responsibilities and ownership of organisations in the heritage and cultural industry

This section helps the learners in understanding the roles and responsibilities of the organisations involved in the heritage and culture industries. They also acquire an idea regarding the ownership of culture and heritage industries as well as gain knowledge about the mission and vision of these organisations. This section further encloses the structure and roles of the organisations involved. The organisations might be part of government agencies, governmental departments or voluntary bodies. This also encloses the different roles and responsibilities of different departments of the organisations involved within the industry.

LO4 Understand the role of methods of interpretation within the heritage and culture industry

This section provides them with an insight into the importance of interpretation as per the needs of the visitors. The role of thematic interpretation would also be elaborated within this section. This also helps in determining the medium of interpretation which includes audio-visual, drama or role-play, other sensory techniques and published materials. Additionally, this section also involves the importance of identifying the requirements of audiences so as to incorporate effective interpretation methods.

Unit 19 Heritage and Cultural Tourism Management

Learning outcomes and assessment criteria

Learning outcomes   On successful completion of this unit a learner will:Assessment criteria for pass   The learner can:
LO1 Understand the growth and development of the heritage and cultural industry within travel and tourismanalyse the growth and development of the heritage and cultural industrydiscuss potential conflicts in the conservation of heritage and cultural resources
LO2 Understand the purpose of heritage and cultural attractions within the travel and tourism sector2.1 assess the purpose of heritage and cultural attractions in meeting the needs of different customers
LO3 Understand roles, responsibilities and ownership of organisations in the heritage and cultural industryevaluate the impact of different types of ownership on the management of heritage and cultural sitesanalyse roles and responsibilities of organisations in the heritage and cultural industry
LO4 Understand the role of methods of interpretation within the heritage and culture industry4.1 evaluate methods and media used for interpretation within the heritage and cultural industry for tourists

Links

This unit links with:

  • Unit 1: The Travel and Tourism Sector
  • Unit 6: Contemporary Issues in Travel and Tourism
  • Unit 9: Tourist Destinations
  • Unit 13: Special Interest Tourism.

This unit maps to the following Management NVQ unit:

  • B2: Map the environment in which your organisation operates.