This unit gives an understanding of the tour operators and the stages that are involved in creating brochures for holidays and also the distribution methods that are used in selling the holiday packages. The different types of tour operators industry of travel and tourism sector will be investigated including the various packages those operators provide. This study will explore various processes in creating a holiday and then develop the necessary skills in order to sell the holiday. The role of the brochures will be examined while introducing new promotion techniques for holidays.
- Understand the tour operators industry within the travel and tourismsector
- Understand stages involved in creatingholidays
- Be able to review brochures and methods of distribution used to sellholidays
- Understand strategic and tactical decision making for touroperators.
LO 1 Understand the tour operators industry within the travel and tourism sector
The tour operators are agents providing several packages of holiday. The tour operators as defined by the EU Package Travel Directive provide customized holiday packages. There are various types of tour operators such as outbound operators, domestic operators and many more. In order to understand the tour operators industry, it is very important to identify the major tour operators, including their ownership, market, competition and many other sectors. The scale of the business also needs to be identified, for example, the number of passengers carried, market share, turnover and many more.
LO 2 Understand stages involved in creating holidays
The various stages of planning a holiday involve market research, forecasting, planning and scheduling. The steps further also includes allocation, commitment, ad hoc, split charters and many more. The main step is to decide the cost of the holiday, which includes keeping in mind the fixed and the variable cost of the package, the load factors, the direct and indirect cost, the profit margin and many more. It also needs to deal with the offering of special packages to the customers.
LO3 Be able to review brochures and methods of distribution used to sell holidays
Reviewing the brochure requires recognizing the planning issues, including deciding the format, which includes the content, structure, style of the presentation, based on the product, target market and the budget. It also involves the stages of production and examining the distribution channels. The methods of distribution include direct sell, through agencies and many more. The packages can be offered to potential customers also through telephones and emails or printed letters.
LO4 Understand strategic and tactical decision making for tour operators
The decision making of tour operators depend largely on the examination of the strategic decisions, for example, volume, pricing strategies, surcharge policy and many more. The industry is supposed to make tactical decisions during difficult times, for example during a competitive market or a price war.
Learning outcomes and assessment criteria
|Learning outcomes On successful completion of this unit a learner will:||Assessment criteria for passing The learner can:|
|LO1 Understand the tour operators industry within the travel and tourism sector||1.1 analyse the effects of current and recent trends and developments on the tour operators industry|
|LO2 Understand stages involved in creating holidays||assess the stages and timescales involved in developing holidays evaluate the suitability of different methods of contracting for different components of the holidayand different types of tour operator calculate the selling price of a holiday fromgiven information|
|LO3 Be able to review brochures and methods of distribution used to sell holidays||evaluate the planning decisions taken for the designof a selectedbrochureassess the suitabilityof alternatives to a traditional brochure for different types of touroperatorevaluate the suitability of different methods of distribution used to sell a holiday for different types of tour operator|
|LO4 Understand strategic and tactical decision making for tour operators||evaluate the strategic decisions made by different types of tour operator compare the tactical decisions that could be taken bya selected tour operator in differentsituations|
This unit can be offered as a stand-alone unit. However, it could be delivered first or simultaneously if offered with Unit 15: Resort Management.
This unit can also be linked successfully with:
- Unit 1: The Travel and TourismSector
- Unit 5: Marketing in Travel andTourism
- Unit 8: Legislation and Ethics in the Travel and TourismSector
- Unit 13: Special InterestTourism
- Unit 21: Incoming and DomesticTourism.
This unit maps to the following Management NVQ units:
- B1: Develop and implement operational plans for your area ofresponsibility
- B2: Map the environment in which your organisationoperates
- F4: Develop and review a framework formarketing.