This unit enables a learner to understand the role of the hospitality industry in the travel and tourism sector. This unit will also deal with the skills required to plan a hospitality business. This unit deals with the diversification of the hospitality industry and will offer a chance to examine the effect of integration on the hospitality industry. The hospitality industry will be studied in the context of travel and tourism industry. It will give an opportunity to choose an area of interest to frame an outline considering the theories and practices of creative designing in the hospitality sector.
On successful completion of this unit a learner will:
- Understand skills and characteristics of a travel and tourism entrepreneur
- Understand the development of enterprises in the travel and tourism sector
- Be able to prepare a business start-up plan for a niche market within a travel and tourism context.
LO1 Understand the role of the hospitality industry within the travel and tourism sector
In order to understand the role of the hospitality industry, it is important to consider the composition of the hospitality industry. A hospitality industry consists of the 1 star to 5-star hotels and also the budget hotels. It also includes a restaurant including fine dining to cafes and coffee shops. It also includes nightclubs, pubs, membership clubs and many more as such. The travel and tourism sector provides transport services, plan of the tour to visitors’ attractions and accommodation benefits. However, the hospitality industry deals with the way a customer is served. Therefore, it is evident that the hospitality industry is interlinked with the travel and tourism industry.
LO2 Understand the impact of integration within the hospitality industry
The vertical and horizontal integration has a huge impact on the hospitality industry. The business is diversified, which increases the customers and finally brings profit for the company. The integration is brought about by the major organisations. The impact of integration includes the cutting down of independent businesses, an increase in the market share, standardization, quality improvement and many more. It also has certain implications, which includes the stress on the policies of branding and pricing, the small enterprises collaborating to form a new one, control over the market and manipulating it accordingly. Lastly, it will also lead to the globalization of the company in a greater context.
LO3 be able to plan the development of hospitality businesses
The development planning of a hospitality business includes knowledge of the concept of hospitality business. It also stresses on performing a thorough market research on location scale and funding. The most important step to plan development is to locate targets. Designs play an important role in the successful running of the hospitality business. For better operations, the hospitality industries must include staff holding proper qualifications. The staffing issues related to the operations of the industry are seasonality, where the staff working data fluctuates every now and then, pricing and many more.
Learning outcomes and Assessment Criteria
|Learning outcomes On successful completion of this unit a learner will:||Assessment criteria for pass The learner can:|
|LO1 Understand skills and characteristics of a travel and tourism entrepreneur||discuss skills needed for successfulentrepreneurshipproduce a self-appraisal that identifies strengthsand weaknesses and strategies for development benchmarked to a successful entrepreneur|
|LO2 Understand the development of enterprises in the travel and tourism sector||analyse the development of anentrepreneurial enterpriseevaluate factors that have led to the success ofan enterprise|
|LO3 Be able to prepare a business start-up plan for a niche market within a travel and tourism context||evaluate sources of finance and support availableto enterprises in the travel and tourismsectordevelop and justify the potential for success of a concept for an enterprise in a travel and tourismcontextpresent a persuasive business start-upplan|
This unit can be linked successfully with:
- Unit 3: The Developing Manager
- Unit 8: Legislation and Ethics in the Travel and Tourism Sector
- Unit 13: Special Interest Tourism
- Unit 17: Work-based Experience.
This unit maps to the following Management NVQ units:
- A1: Manage your own resources
- A2: Manage your own resources and professional development
- A3: Develop your personal networks
- B1: Develop and implement operational plans for your area of responsibility
- B2: Map the environment in which your organization operates
- F9: Build your organization understands of its market and customers.