MBA501 Dynamic Strategy and Disruptive Innovation Assignment

MBA501 Dynamic Strategy and Disruptive Innovation Assignment

Assessment 1 Information

Subject Code:                 MBA501

Subject Name:                 Dynamic Strategy and Disruptive Innovation

Assessment Title            Case Study Analysis

Case Study Analysis

Assessment Type: Length:

Individual, Written Analysis 1500 (+/- 10% allowable range)

Weighting:                       30%

Total Marks: Submission:



Due Date:                         Week 5

Your task

Individually, you are required to conduct an external and internal environmental analysis for a company based on your study location and residence in Australia. The subject coordinator will announce the company relevant to your location via announcements by the end of week 2.

Assessment Description

This assessment is based on environmental analysis related to concepts discussed in weeks 2 and 3. You are required to introduce the company, followed by a detailed external and internal analysis by applying PESTLE and VRIN frameworks. The outcome of the environmental analysis should indicate strengths, weaknesses, opportunities, and threats that the management of the relevant company should consider when developing strategies. The template for this individual analysis will be shared in week 2.

Assessment Instructions

Individually, you are required to research the company and address the following assessment criteria.

  1. Introduction to the company

This section should include an introduction to the company. Important to capture the scale (revenue, staff strength, etc.), history, industry dynamics, and competitors briefly.

  • External Analysis

You must conduct a detailed PESTLE analysis based on the template discussed in week 2. You must capture the implications for the company by using the specific PESTLE template from workshop 02. You should support your points with evidence and academically-oriented literature.

  • Internal Analysis

Need to apply the VRIN framework to the company and identify resources and capabilities that would provide a sustainable competitive advantage. Important to justify your VRIN analysis and engage scholarly views and literature.

  1. Recommendations

The environmental analysis should capture two strengths, weaknesses, opportunities and threats. You should provide suggestions and ideas to the company’s management on what they can do about each of the high-impact findings emerging from the environmental analysis.

Please do NOT produce a SWOT analysis; the purpose of this section is to consolidate the key points emerging from the environmental analysis (PESTLE and VRIN) and explore ways in which the company can address them. Therefore, the points indicated in the recommendations should logically link with your environmental analysis.

Case study analysis template

The template relevant to this assignment will be shared in week 2. This template will contain the PESTLE and VRIN frameworks discussed in weeks 2 and 3.

In preparing for this assessment, you must note the following aspects:

  • Need to incorporate academically oriented articles and books into the analysis.

o A minimum of five academically oriented articles and books apart from industry reports, credible online news sources, business magazines, websites, etc.

  • Concepts relevant to this assessment are in workshops 1-3.
  • Watch the assessment briefing webinar conducted by the Subject Coordinator – refer subject welcome message from the Subject Coordinator for the date and time.

Assessment Submission

This file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the problem and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties.

Late assignment submission penalties

Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” Policy.

Number of daysPenalty
1* – 9 days5% per day for each calendar day late deducted from the total marks available
10 – 14 days50% deducted from the total marks available.
After 14 daysAssignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s).
NoteNotwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students

*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty

For more information, please read the full Policy via

Important Study Information

Academic Integrity Policy

KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.

What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties?

How can I appeal my grade?

Click here for answers to these questions:

Word Limits for Written Assessments

Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.

Study Assistance

Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.